Effective Date 02/17/21


This Policy describes Buffalo Wild Wings, Inc. (“BWW”) online and offline information collection and use practices. This includes for our websites and apps. It applies to information we collect from you when you interact with us. You can print a copy by clicking here.


Listed below are details about the categories of information we collect:

Contact information. We collect your name and phone number. We also collect your street address and email address.

Payment information. We collect payment information when you make a purchase. This might include credit card or debit card number.

Demographic information. We collect your gender or age. We collect your zip code. If you complete a survey we may collect your ethnic background and the number and ages of children in your household. We may also collect your household income. We collect location information from website visitors and app users. This may include precise location information.

Biometric information. We collect voice recordings and license plate information at certain drive-thrus.

Employment information. We collect name, age, phone number, and address from job applicants and employees. We also collect background check results and drug screening results. We may also collect bank account information.

Site usage information. We collect logs and session data when you visit our website or use our applications. We collect browser and operating system information. We collect what site you came from or what site you visit when you leave us. We collect your IP address. We also collect device identifiers.


We use the categories of information for the business and commercial purposes outlined here:

We use information to respond to your requests. We use contact information to respond to you. We also use contact information to communicate with you about our policies and terms. We use employment information to process your application.

We use information for transactional communications. We use contact and payment information to process payments. We use contact information for order delivery. If you sign up, we use contact information to send you our newsletter. We use contact and demographic information for our loyalty programs. We use biometric information to recognize you.

We use information for marketing purposes. We use contact information to notify you about new products and special offers or new features. This may be by email or text. It may also be on social media platforms. This includes information about BWW and other Inspire Brand companies. It also includes information we think you would find interesting. We use contact information to notify you if you win a promotion or sweepstakes.

We use information to improve our products and services. We use site usage information to make our website and products better. We use your contact, demographic, and site usage information to customize your experience with us. We use your demographic information for market research.

We use information to protect our company and constituents. We use contact, demographic, and site usage information to protect our company and customers. We use this same information to identify fraud and secure our systems.  We use all categories of information for other purposes as permitted by law. This includes measures to detect potential fraudulent credit card purchases.


We collect categories of information in the following ways:

We collect information directly from you. We collect your contact, demographic, payment, and biometric information from you. This could be in person. It could also be on our website or one of our apps.

We collect information passively. We use tracking tools to collect site usage and demographic information. Tracking tools include browser cookies and web beacons. We do this on our websites and in emails that we send to you. We collect information about users over time when you use our websites or apps. We have third parties collect personal information this way.

We collect information about you from third parties. We collect contact, demographic, and site usage information from our business partners. Social media platforms give us information about you. We purchase demographic information from third parties. We may collect information about you from other Inspire Brands companies.


We combine information collected in-person with that we receive online. We may also combine information we get from a third party with information we already have. We also combine information we have with information we get from our related brands.


We share categories of information as described here:

We share information with related companies. We share information with our affiliates and subsidiaries. These related entities include Sonic Drive-In, Arby’s, Buffalo Wild Wings, Rusty Taco, and Jimmy John’s. It also includes our parent entity. This includes new brands bought by our parent entity. We will share information with future related companies. Information we share includes contact and payment information. It also includes demographic, biometric, and site usage information.

We share information with vendors who perform services on our behalf. We share contact, demographic, payment, site usage and biometric information.

We share information if we think we have to in order to comply with the law or to protect ourselves. We share information we collect about you to respond to a court order or subpoena. We share information in response to a government agency or investigatory body request. We share information we collect when we investigate potential fraud.

We share information with any successor to all or part of our business. If all or part of our business was sold, we may share your information as part of that transaction. If there is a merger or acquisition, we may also share your information. If there is a financing or bankruptcy, we may share your information.

We share information as permitted by law and for other reasons we may describe to you.


We provide you with options on how we use your information, as described here:

You can opt out of receiving our marketing emails. To stop receiving our promotional emails, follow the “unsubscribe” instructions in any promotional message you get from us. Even if you opt out of getting marketing messages, we will still send you transactional messages. These include responses to your questions or other necessary information about your account.

You can control cookies and tracking tools. To learn how to manage how we and our vendors use cookies and other tracking tools, and to read our Do Not Track Policy, click here.

California residents’ rights. If you reside in California, and are not a job applicant, employee or employee of another company interacting with us in your job role, you have the right to ask us what information we collect and use. You also have the right to ask what information we disclose and sell. You also have the right to request that we delete information we have collect from you.To exercise your rights contact us at 1-866-704-0777 or click here. We will verify your request by using the information you provide to us when you submit a request and matching it with information we already have about you.  We will not discriminate against you because you have exercised any of your rights under the California Consumer Privacy Act. You can designate an agent to make a request by having them execute a notarized power of attorney to act on your behalf.  (2) Sales of information. Under California law we are required to tell you if we “sell” information as that term is defined by applicable law. While we are not in the business of selling personal information, we may sometimes share California residents’ contact, payment, demographic, biometric, and site usage information . It is possible that this may be considered a “sale” as that term is defined under California law. We do not have actual knowledge that we sell personal information of California minors under the age of 16. California residents have the right to opt out of the sale of their personal information by visiting “Do Not Sell My Personal Information” or by contacting us at 1-866-704-0777. To stop receiving marketing communications, review the section above. To manage your preferences for advertising, cookies and other tools, read our Ad and Cookie policy.

Financial Incentives

Financial incentives, as defined under the California Consumer Privacy Act (“CCPA”), include programs, benefits, or other offerings, including payments to consumers as compensation, for the disclosure, deletion, or sale of personal information about them. Although we do not consider our Blazin’ Rewards to be a “financial incentive,” it may be interpreted to be one under California law.

We offer discounted prices to consumers who sign up for our Blazin’ Rewards and voluntarily provide certain requested personal information to us. You can find a full description of the Blazin’ Rewards, including the benefits offered, and related legal terms, here.

You can opt-in to Blazin’ Rewards by registering on our website or by downloading and signing up through the Buffalo Wild Wings App. You have the right to withdraw from Blazin’ Rewards at any time by contacting us at [email protected].

We generally do not treat consumers differently if they exercise a privacy right under California law. However, you will need to set up a Blazin’ Rewards account (and voluntarily provide the personal information requested) in order to receive certain member discounts or benefits. In such circumstances, we offer a price difference that is reasonably related to the value of your data to us in connection with the program. The price differences reflected in Blazin’ Rewards are provided based upon our reasonable determination of the estimated value of the data you provide to us, which takes into consideration a number of factors, including, among other things, our estimates regarding the anticipated revenue generated from such data and the actual and anticipated expenses that we incur in the collection, storage, and use of such data in connection with Blazin’ Rewards. If you choose to withdraw from Blazin’ Rewards or choose not to create an account with us, you can still continue to use our website and app as a guest user.

Nevada residents rights. We also have disclosure obligations in Nevada. We do not exchange Nevada residents’ personal information for money with anyone so they may license or sell the personal information to additional parties. Nevada residents may opt out of the future sale of their information to a third party so that they may license or sell information by emailing us at [email protected]: You may contact us with questions or requests regarding the sale of your information as described below.


The Internet is not 100% secure. We cannot promise that your use of our sites or apps will be completely safe. We encourage you to use caution when using the Internet. This includes not sharing your passwords.


If you live outside of the United States, you understand and agree that we may transfer your information to the United States. This site is subject to U.S. laws, which may not afford the same level of protection as those in your country.


If you click on a link to a third party site, you will be taken to websites we do not control. This includes our pages on social media sites. This policy does not apply to the privacy practices of these websites. Read the privacy policy of other websites carefully. We are not responsible for these third party practices.


Our sites and apps are meant for adults. We do not knowingly collect personally identifiable information from children under 13 without permission from a parent or guardian. If you are a parent or legal guardian and think your child under 13 has given us information, you can email us. You can also write to us at the address listed at the end of this policy. Please mark your inquiries “COPPA Information Request.” Parents, you can learn more about how to protect children’s privacy on-line here.


If you have questions about this Policy, you can write to us at: Buffalo Wild Wings, Inc., Attn: Legal Department, Privacy Counsel, 3 Glenlake Parkway NE, Atlanta, GA 30328. You can email us at [email protected]. You can call us at 1-866-704-0777.


We may make changes or updates to this Policy. We will notify you of at your email address we have on file of any material changes to this Policy as required by law. All changes will also be posted on our website. Please check our site periodically for updates.

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This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state.


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